The brand

Restoring wax print to its former glory is our mission.
At Waxbazaar, we bring the pagne back to its primary functions: adorning and enhancing the body. But we go further. We create unique, original designs, inspired by our rich cultural heritage, to make wax print a true symbol of identity and culture. Our creations are aimed at a new generation of bold women who want to embrace wax print and reinvent it in their own image.

A committed brand, driven by Africa.
Our adventure began in the Democratic Republic of Congo, where we support local economic development. Since March 2025, we have been expanding our presence in Europe, after winning the hearts of our diaspora customers, proud to wear a brand that celebrates their heritage.

Our vision: to value the legacy of our mothers.
We proudly pass on the art of wax print, transmitted by our mothers, to future generations. Because each piece tells a story, that of a living heritage, constantly being reborn.

Our philosophy

The African continent did not create Wax print, but without African women, it would never have existed.

It was African women who created the craze for wax print fabric, as well as the global product it has become today. They managed to give this fabric a distinct and unique style, which is at the heart of our brand strategy: Authenticity.

The desire to create an African wax print brand meets another imperative: to create what we consume, because economic independence is cultural independence. It's about being able to pass on to our children our own worldview, our aesthetics, and our ways of life.

Our Story

Born from the meeting of two women sharing the same philosophy.

It was in 2020, in the midst of lockdown, that the brand's founders, Rukiya Hamadi Lusinde and Tshibwabwa Mua Bay Kamba Amba, launched their first collection. From the outset, the aim was to rethink the rules of a market where locals are only consumers. When it comes to Wax fabric, China, Europe, and more recently India, dictate the trends. "We wanted to create a brand that would become an active player in this market, by bringing a 'local' added value: an African loincloth, created by African women."

Co-founder interview